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J’Something launches own YouTube cooking channel
South African musician J’Something has launched Something’s Cooking TV.
The Mi Casa frontman and celebrity chef announced the channel at the beginning of March.
An extension of J’s love of good food and good music, Something’s Cooking TV, which has been years in the making, brings together his life’s adventures and lifestyle ventures on to one platform.
Mi Casa frontman J’Something.
Picture: Supplied
“YouTube was, is, and will always be my source of entertainment and, more importantly, my source of education when it comes to cooking,” he says.
J'Something has forged his way into the foodie scene, starring in his own cooking show, appearing at nationwide expos and, this year, opening a restaurant.
“It’s where I’ve always gone to understand food better. So, when it came to choosing the right platform to host my online cooking channel, it had to be YouTube.
“The way people are consuming TV has changed so much.
I binge on YouTube videos from the comfort of my bed, on my smart TV, on my phone or on my laptop … things have changed and are changing drastically.
“This idea of my own channel has been in the pipeline since this brand of mine has been growing organically
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