Unified symposium parking

A preview of the educational sessions includes the popular State of the Industry and a 2.5-hour session dedicated to exploring the promotion of wine, highlighting both the legal boundaries and creative approaches.

Unified symposium 2024

In winemaking, sessions will include tastings and in-depth explorations of Sauvignon blanc and no/low-alcohol winemaking. For grapegrowing, sessions will address threats from exotic pests to exploring the regenerative ag toolbox.

Marketing and PR sessions will provide live AI demonstrations and an opportunity to learn how to be an influencer. Business and operations sessions are brimming with insights on hot topics, direct-to-consumer (DTC) sales growth practices, new technologies, and ways to master the 3-tier System.

 This year, the Workshop in Spanish will feature the Mexican Baja California wine region with winemakers, growers, professionals, and academics presenting the latest innovations in the Americas and Europe.

The session will also include a guided wine tasting. This new, dynamic approach aims to provide a global industr